Keep up with the rising college costs.

How much do you need to save?

The increasing importance of a college education is matched by increasing costs. A sizable sum will be needed to finance this long-term investment, but you can get a good start by saving early with Bright Directions.

The cost of college is rising.

In 2022-2023, the average published tuition and fee price for full-time in-state students at a public four-year institution is $10,940. 20 years ago, the average cost was $6,690.1

The value of education.

Today’s job market is more competitive than ever before, placing immense value on a college degree. Higher education provides an edge while opening up more career options and increasing earning potential. In fact, research has shown that a college education can add more than a million dollars in additional income over a lifetime.

This return does not represent any particular investment and does not reflect the impact of fees or expenses, if any.

This graphic is for illustrative purposes only. Actual returns will vary.2

The more you learn, the more you can earn.

Median Weekly Earnings2
(of full-time workers)

How Do I Know When to Get Started?

Kids grow up fast. Your future student will be ready to take on their college education before you know it. That means it’s crucial to start saving early. Don’t believe it? Here’s an example of how much you can potentially accumulate with Bright Directions based on an initial $2,500 investment and different monthly contribution amounts.

Graph assumes an annual return of 6%.3

Open an Account with Your Financial Advisor

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